Growing up in Puerto Rico, a 6-year-old Kristina (Santiago) Lavallee 鈥13 often begged her mother for trips to the grocery store, just to peek through the glass display cases at the cakes and baked goods. Inspired, she returned home and eagerly practiced baking her own mini-cakes and cupcakes.
In Tampa, Florida, Kirby Lavallee 鈥09 launched his first business venture mowing neighborhood lawns at age 12. By the time he was 16, he had a trailer full of commercial lawn equipment and a roster of clients for landscaping jobs.
The baker and the business owner crossed paths years later while working at an Orlando Target, where Kristina regularly treated the team to her pastries and cakes.
鈥淪he was great with people, and she had a great product,鈥 says Kirby. 鈥淚 was like, 鈥榊ou鈥檙e onto something here.鈥 One day I called her 鈥楥ake Girl,鈥 and it just stuck.鈥
Two 激情快播 degrees, a 激情快播 engagement (at the Reflecting Pond) and a 激情快播 wedding later, the newlywed Lavallees moved to Tampa. Kristina started working in the pastry arts field, while Kirby worked in law enforcement.
鈥淎t 激情快播, I got a bachelor鈥檚 in hospitality management and a bachelor鈥檚 in food service and restaurant management,鈥 says Kristina. 鈥淩osen College helped me learn the business side of baking.鈥
After working in several bakeries, she knew her real dream was opening a bakery of her own. She already had the perfect name: The Cake Girl.
At first, Kristina sold baked treats at farmers markets and events. Then the Lavallees invested in a food truck. When demand for The Cake Girl鈥檚 desserts exploded, they opened their first brick-and-mortar bakery in Tampa.
The bakery was so successful that Kirby soon joined Kristina full time. Within the 2 1/2 years, they moved to a nearby location with double the square footage. Kristina focuses on cake design, baking and operations while Kirby does sales, marketing and business development.
鈥淎 lot of people say, 鈥楬ow do you guys work together 24/7?鈥 鈥 says Kristina. 鈥淏ut it works for us. We each have our strengths.鈥
In the storefront, The Cake Girl sells mini-cupcakes, cake slices and gourmet ice cream. Cakes and cupcakes are made from scratch daily. They also specialize in custom cakes, many of which look straight out of the Netflix show Is It Cake?. Custom cake projects have included a grand prix racecar with a driver resembling the birthday boy, Baby Yoda, a bowl of ramen and an 8-foot-tall wedding cake.
During the pandemic, the Lavallees launched a new hit product: easy-to-ship, layered cake jars called Crave鈥檔 Cups. The Cake Girl has since sold 14,000 Crave鈥檔 Cups shipped as far as Alaska, Hawaii and even the U.K. Three hotels carry Crave鈥檔 Cups and restock weekly.
Kristina and Kirby hope to eventually expand via large-scale distribution or a franchise model. In the meantime, they鈥檒l soon need a third delivery truck to accommodate their custom cake orders. They鈥檝e experienced growth of 100% year over year, even during the pandemic.
鈥淚t鈥檚 still crazy sometimes when you look at all this,鈥 says Kirby. 鈥淚t happened so fast, right in front of our eyes.鈥
Who
Kirby Lavallee 鈥09 and Kristina (Santiago) 鈥13
The Pitch
Baked goods made from scratch with the best ingredients and award-winning recipes
Inspiration
A lifelong love of baking that sparked The Cake Girl moniker
Awards
WeddingWire鈥檚 Couple鈥檚 Choice Award, Dessert Bar鈥檚 Sweetest Bakery in America 鈥 Florida, Tampa Bay Metro magazine鈥檚 Inspiring Women in Business, Dessert Wars Cake Showdown Winner, Best of the Bay Creative Loafing, People’s Choice 鈥 Best of the Best Tampa Bay Times